Monday 13 January 2014

Looking at Media Theory

In today's lesson we've studied and explored Maslow's Hierarchy of Needs and Uses and Gratifications theory.
The theory states that human behaviour reflects a range of needs, from basic to higher aspirations. The theory ranks these needs as follows:
We then applied what we learnt with the Uses and Gratifications theory, which is an extension of the Hierarchy of Needs, in groups to a front cover of music magazine Kerrang. The four categories are diversions, personal relationships, personal identity and surveillance. On the cover we found that the 'surveillance' category was used the most to make the reader feel like the magazine had to be bought for them to be in the loop and therefore they had to buy it.

Key learning point: The magazine I produce must employ the Uses and Gratifications Theory to make my magazine seem to have vitally important information that the reader must obtain.


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